Why AEO Matters More Than SEO Ever Did
Search is evolving from links to answers. AEO (Answer Engine Optimization) makes your brand show up where people now ask questions — AI assistants like ChatGPT, Gemini, Perplexity, Copilot, and Claude.
AEO makes AI assistants name‑drop your business.
What is AEO?
AEO is the discipline of making your brand answer-ready for AI systems. Instead of chasing blue links, we teach assistants who you are, what you do, and why you’re trusted — so they can confidently mention you by name in their responses.
- Entity Authority: define and strengthen the facts assistants use.
- Structured Data: schema, services, menus, products, and credentials.
- Verifiable Signals: reviews, citations, knowledge graph alignment.
- Multi-Assistant Coverage: ChatGPT, Gemini, Perplexity, Copilot, and Claude.
AEO vs. SEO
OLD SEO
- Competes for ranking links
- Optimizes webpages
- Keyword-focused content
- Users click to find info
NEW AEO
- Competes for AI answer visibility
- Optimizes structured data & entities
- Context, relationships, and facts
- Users get answers directly from AI
Brands that implement AEO see more assistant mentions and higher‑intent inbound — because recommendations now happen inside the answer, before a click ever occurs.